ABOUT

Design and technology, tradition and innovation are the key elements behind the M.I.D.A. brand. Are the first post-war years when Danilo Michelacci decided to found the company near Florence. In the early 2000s, in collaboration with a Japanese company, was born the project of informal clothing M.I.D.A. pointing to the development of a menswear collection that is able to enclose the passion, talent and experience typically Italian and combine them with technology and oriental innovation. The logo draws the characters used for data transmission that occurred through telex and is a tribute to the founder. From the headquarter located a few kilometers from Florence in the Tuscan countryside is born a project that combines link with the territory with spirit of innovation. A great research work that blends creativity and sensitivity giving rise to an original product, with great balance between functionality and aesthetics. In recent years, at the men's collection while also having the Woman collection. M.I.D.A. now operates internationally in important stores keeping unchanged its values linked to the territory, the quality, time and projecting them towards a new chapter yet to be written.

LOOKBOOK FW 2017.18