The first collection of Moschino was born in 1983 thanks to Franco Moschino's creative genius. Irreverent, rebel, nonconformist from the beginning of his career, the brand parades the catwalk with its contagious power. From 1994 the creative direction is in the hands of Ms. Rossella Jardini. On 28th Oct. 2013 the creative direction of Moschino has been given to Jeremy Scott, the American designer. The underwear and swim collections Moschino, under Velmar's license since 2006, are the natural combination to the apparel line of which it gets, in parts, patterns and colors, with ad hoc integration for the specialized channel.