FASHION Buyer's guide

Panorama Moda is developing four new projects. To anticipate them is Francesco Lubrano son of one of the founders, Biagio: «Starting from spring-summer 2020 - he says - we will re-launch the Custo Barcelona brand together with Velmar (Aeffe). From the same season we will deal with the Paolo Pecora brand, while from winter 2019/2020 we follow K-Way and Roy Roger’s ». It is usually a mix of production, organization and style that captures the attention of the Milan showroom. But there's more: «Today - says Francesco Lubrano - it also counts if a company invests in the digital world and believes in social networks. But the fact that a product is too commercialized online is a negative aspect ». Taking advantage of the know-how gained in Eastern Europe, Middle and Far East, we ask for a point of view on these markets. "In Eastern Europe - says Lubrano - natural selection continues. The rationalization, which involves small brands and shops, is linked to the disappearance of the average buyer but also to the complex and stringent regulations, which can only be managed if there is a certain size ». The Middle East at the moment remains static: "Those who have their own retail network - Lubrano specifies - and those who have chosen the shop-in-shop formula". The geopolitical situation also weighs: "Iran, for example, had to be a promise, but it has disappeared from the horizon". As for the East, "in China the well-known brands win, with single-brand stores in the country or already present in the US". Japan remains attentive to quality and Korea "seeks trendy fashion, but is very fickle".