Chiara Ferragni

Born in 2013 as a fashion but pop footwear brand, from an idea of Chiara Ferragni – muse, creative director and CEO. In a few seasons the brand evolves towards a complete total look, accompanied by shoes, clothes, accessories characterized by the logo with the iconic eye. In 2016 the brand takes its first steps towards global expansion, launching pop up stores including Le Bon Marchè in Paris, luisaviaroma in Florence, Apropos in Cologne, Breeze Center in Taiwan, Selfridges in London. The brand strengthens since July 2017 with the opening of flagship stores in the heart of the coolest cities: Milan, Paris, Shanghai and Hong Kong. Chiara Ferragni is the brand of sharing, joy, values and optimism, both in the real world and in the digital universe. The women who wear Chiara Ferragni are dynamic, international, modern and determined.