K-Way x Kappa
The urban style of Kappa is combined with a contemporary functionality: the classic K-Way becomes streetwear.
This is how Lorenzo Boglione, Vice President Sales of the BasicNet Group tells us: “The collaboration was born in a very particular way, after numerous projects with different brands. K-Way is a historical outwear brand, born in 1965, with a very good positioning and a recognizable product. Kappa is a rapidly growing sports brand that in recent years has collaborated with designers like Marcelo Burlon and Gosha Rubchinskiy. For this project we have worked a lot on the product. Looking for a way to combine these two realities, we tried to superimpose the logo with the two Kappa men with the K-Way yellow, orange and blue band. The result was fun and convinced us”.
Limited edition also in the distribution, just in the selected K-Way stores and multi-brand stores, in all 100 stores around the world.